As for the dye itself, it comes in six natural shades, from blonde to black, and comes in the form of an oxidizing hair foam which doesn't require a developer (the messy chemical you normally have to mix with other products). His latest venture is an innovative hair-dyeing solution for men called True Sons. Unlike our competitors, it won’t over-dye looks natural and is as easy to use as shaving cream.For the the first three years, the day to day activities were almost exclusively related to product development and design. But some remained. Sadly, the reality of life is that no man has yet been able to reverse the aging process. JD: Which celebrity would you wish to use your product and why? There are several reasons for this; The main reason is color and contrast. The process of storytelling relies on members uniting through brand characteristics, shared interests and common points of view. “Despite the larger adoption of grooming regimens and self-care, less than 12 percent of men have ever dyed their hair. AdvertisementsThis post may contain affiliate links. This looked even more natural. Aerosols are immensely complex and time-consuming to develop. No problem. We are presenting a new model for men when it comes to hair dye so we are constantly fine tuning the messaging to be sure it resonates with today’s man. You won't be disappointed. The other risk is that other companies see the long term opportunity here and begin to enter the market to compete. My guess is that True Sons probably isn't for guys with tons of grey. CS: Our plan is to follow on the heels of other men’s grooming disruptors like Dollar Shave Club and Harry’s to build up a loyal following of men who dye. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. Don’t be like Rudy. 16 Years Later, Cult Jewelry Label Catbird Is Still Decorating Stylish Women Everywhere. JD: What will be your greatest achievement? And the results are more natural than the existing brands and higher quality. After applying a drugstore dye and waiting 5 minutes. #truesons #dyelikeaman #barber #barbering #barberlife #beard #beardlife I tried the Warby Parker of hair dye and I'm so glad that I did. True Sons subtle hair dye True Sons is the more niche option, with seven universal tones, all of which subtly match your color. For decades, men could only dye their hair in secret, and few supported or encouraged them to dye Men demanded a better hair dye, so we built one. It is a win win situation if it is done correctly. Unlike our competitors, it won’t over-dye looks natural and is as easy to use as shaving cream. True Sons subtle hair dye $24 7. Hey, anything in the name of journalistic research, right? There was no mess, no drips and no nasty chemical smell. April Gargiulo Talks The Cult Power Of Vintner’s Daughter And Why Less Is More, Arianna Huffington On How To Start 2021 With Purpose, Super Bowl Party 2021: Your Best NFL Game Food, Private, Safe And Delivered, These Female Founders Have Created The Most Comfortable Knickers Ever (And They’re Compostable), Angelus Watches And Soccer Legend Luis Campos Collaborate On Football-Themed Limited Edition Timepiece, Wine, Spirits, And Food: The Books To Buoy You Through Winter, How I Converted My Garage Into A Tech-Centric Mini-Gym, Skiing, Walking Or Workouts, A New Backpack Reinvented For Your Convenience. They just don’t always admit it. I can attest to it that the product works like a miracle; easy on, easy rinse and natural soft looking hair and beard. I never realized how grey you've gotten on the sides"? Ultimately we would like to branch out into other product areas, and develop other distribution channels like retail. “Ditching the dye would mean confronting strongly held cultural beliefs … some so ingrained, I was barely aware of them: about beauty, choice, aging, and femininity. His latest venture is an innovative hair-dyeing solution for men called True Sons. So after three years, hundreds of experiments and one cleverly designed website, True Sons launched this summer. © 2021 Forbes Media LLC. … True Sons’ patent-pending foam formula works without the mixing and mess of cheap drugstore dyes. CS: I don’t want to get myself into trouble here, but Paul McCartney, Sylvester Stallone and Charlie Sheen all could use a more subtle dye. You may notice that when you start to turn grey, colors that once looked good on you now make you appear much older. Today’s man is different. No mixing and no mess. In just a few months, with little marketing spend, we’ve acquired thousands of subscribers — and that number keeps growing. CS: Many men and women fear being perceived as old and out of touch in today’s workplace and nothing says ‘older’ like grey. I started dyeing 7 years ago and I don’t want to stop because I look as great as I feel. Dyes are available from merchants, gathering and as rewards. Here’s How. “Despite the larger adoption of grooming regimens and self-care, less than 12 percent of men have ever dyed their hair. Besides working more quickly, he said the dye avoids the strong smells and … Since our product launch in July 2018, our primary day to day activities are focused on marketing and sales. Or what about coloring the hair and having it look like shoe polish or incredibly fake. JD: What is the feedback most men give to you after having completed the True Sons process. Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. Speaking of travel, the air-tight containers are simple, and small enough to to fit in a dopp kit." HAIR DYE KIT WITH A DYE BOOSTER: True Sons Hair Dye kit includes a 1.75 oz Hair Dye Foam, 1 Dye Booster, Gloves, Wipes, Comb, and a Quick Start Guide. Since our product launch in July 2018, our primary day to day activities are focused on marketing and sales. CS: Dyeing is the quickest and easiest way to look and feel better. When speaking of a volatile work atmosphere; appearing 10 years younger can make a world of difference, not to mention set off a positive influence. In these modern times, as you may very well be aware, there is much chatter about men's hair color and hair-dye solutions. Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. True Sons is the first premium, at-home hair dye for men. Along with picking a stellar hair dye and following directions exactly, the right shampoo and conditioners are key to keep your hair looking oh so fly. True Sons is about subtlety and authenticity. With True Sons, we’re offering guys a hair-dye system that isn’t trapped in the 70s. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Just foam on, wait for it to work, and rinse off. Watch full version & order at https://truesons.com/ I want you to dye! According to Sandler, the problem with most at-home kits is that they're inexpensively produced and involve a process of mixing chemicals, enduring nauseating smells and ending up with an unrealistic "shoe polish sheen.". Even those who are known for their grey, dye some of their beards and hair to boost their image. Casting hair models for a series of photos and short video promos for True Sons, a new and modern hair dye product for men. He promptly shaved off his beard and vowed to find a better way. He promptly shaved off his beard and vowed to find a better way. You may opt-out by. CS: That True Sons is easy to use and gives them a subtle, natural look. Joseph DeAcetis: How and when did True Sons come about? Sandler has enjoyed a decade-plus run founding, building and selling companies in the healthcare, media and retail sectors. The color was really good. Smart reads, expert tips, exclusive sale alerts and more. When I noticed my first gray hairs, I picked up a box of henna hair dye at my local health food store, calculated the hassle factor, and put it back on the shelf. Borrowing from direct-to-consumer models such as Harry’s, Dollar Shave Club and Warby Parker, he’s launched True Sons, a dye system that lets men color their head, beard and body hair … Most customers opine that the beard dye covers the grey hair thoroughly, with no mess. It’s a patent pending, one-of-a … Men also like how easy it is to use. We want our customers to look and feel great without changing them into someone they are not. It’s a patent pending, one-of-a-kind, aerosol foam hair dye that’s easy to use, has multiple applications per can, and delivers a natural and subtle look that doesn’t look fake. True Sons is simple to use. A commonly cited ‘rule of thumb’ in the cosmetics industry is that ‘at the age of 50, 50 per cent of the population have at least 50 percent grey hair’. Of course, next month, I might leave it on a bit longer and see how many years I can shave off. I believe that’s because available products are failing men. © Copyright 2021 Valet Media LLC - All Rights Reserved. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time. Drug-store dyes are a mess to use and yield nasty shoe polish results. Opinions expressed by Forbes Contributors are their own. I am already proud of what our team has accomplished. They just don’t always admit it. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. True Sons's mission is to help men dye their hair. It's still salt and peppery, but leaves hair looking natural. Few aerosol companies are able to work with dyes and even fewer dye chemists know anything about aerosols. Smart and organized, the True Sons are led by a former JTF officer whose ruthlessness and combat prowess make him and his combatants a horrifying force. True Sons A fascist group of paramilitary warlords bent on using their combat expertise and overwhelming firepower to dominate their enemies and expand their territory. You just can't screw this up. Acclaimed American Journalist and International Editor. CS: Many of my own friends and family members with grey are dying their hair and beards. And I was actually relieved. We want to protect them from overdyeing and change the association of dyeing with cheap drugstore brands. We’ve been refining our marketing efforts and understanding more and more about our customer. For example, when you wear white and your hair is white, you can bet your bottom dollar that you might appear pale tired and all those things we don't wish to hear. The key is not to overdo it. When Sandler turned 40 his father recommended he dye his grey beard. Men can dye and still look authentic. All in all, the whole process took less time than a Postmates delivery. Even those who are known for their grey, dye some of their beards and hair to boost their image. Make no bones about it, men today wish to get rid of grey hair, beard and even chest hair. Most importantly, the true sons non irritatingbeard dye includes a 1.75 oz hair dye foam, 1 dye booster, gloves, wipes, comb, and a quick start guide. True Sons Hair & Beard Dye There’s a new hair and beard dye out for Men that appears to be looking to change the game for men looking to dye their hair. 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